At a four-week trial that kicked off this week in Seattle federal court, a nine-person jury will decide whether Amazon broke consumer protection laws — potentially exposing the company to billions of dollars in penalties and refunds. “Nothing about Prime matters more than the number of members, whether those members wanted to be members or not,” Cohen said. The FTC has a separate antitrust case against the company going to trial in 2027. The FTC claims Amazon makes it easy to enroll in Prime, but requires consumers to click through multiple steps to cancel — process is so arduous that the company internally nicknamed it the , after Homer’s epic poem. The agency is accusing three Amazon executives of rejecting changes to the process because it would have harmed the company’s bottom line.