The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US Email * SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our Privacy noticeGucci soft launched its new era under artistic director Demna, turning a short film red carpet on Tuesday evening into a preview runway. Instead of the runway glare, Demna showcased his Gucci premiere looks in a film by Spike Jonze and Halina Reijn starring Demi Moore as a Gucci heiress struggling to find her identity and in a meta moment on the film's red carpet. Demi Moore as the HeiressIn the 30-minute short called “The Tiger,” Moore goes through multiple on-screen wardrobe changes worthy of a Gucci heiress. Gucci turning pointDemna took over creative direction of the Italian luxury fashion house in July, following Sabato de Sarno's exit after less than two years.