The Brief Jim Duffy is the owner of Refining Fire Chiles, a chile pepper retail and education business located in Lindale. But if you really want to know about true, scorching heat — you go see Jim Duffy. What we know:Duffy is the owner of Refining Fire Chiles, a chile pepper retail and education business that features some of the hottest — and most unique — little pods on the planet. Along with growing and selling, Duffy also shares his love of chiles on YouTube through his Refining Fire Chiles channel. And speaking of tours… recently, the Good Day Atlanta team received an email from Jim Duffy inviting us out to see his Lindale operation.