“Life insurance is one of the most valuable assets people own, safeguarding loved ones, fueling dreams, and adapting to life’s changes,” said Reid Buerger, CEO of Coventry. “By creating a vibrant secondary market, we have shown policyowners that life insurance is a flexible asset that can maximize returns and deliver lasting value.”Life Insurance Awareness Month highlights insurance’s critical role in family protection, retirement, and estate planning. Coventry remains committed to ensuring that life insurance fulfills its extraordinary promise—delivering security, flexibility, and value at every stage of life. About CoventryCoventry is the leader and creator of the secondary market for life insurance. For more than 20 years, we have been driving the industry forward and expanding opportunities for life insurance policyowners.