Sri Lanka is set to celebrate World Tourism Day 2025 with one of the most ambitious and wide-ranging series of events the industry has seen in recent years. The initiative is jointly organized by the Ministry of Tourism, the Sri Lanka Institute of Tourism & Hotel Management (SLITHM), the Sri Lanka Tourism Development Authority (SLTDA), the Tourist Hotels Association of Sri Lanka (THASL), and the Sri Lanka Association of Inbound Tour Operators (SLAITO), alongside the Alumni Association of Tourism Economics & Hospitality Management (AATEHM) and the Sustainable Tourism Unit of the University of Colombo. Building on a Strong LegacyThe Sri Lanka Tourism Expo has become a recognized platform for showcasing the country’s talent, creativity, and industry potential. By revisiting its past and scaling up its ambition, the Sri Lanka Tourism Expo 2025 carries forward this legacy, aiming to position Sri Lanka as a destination where talent, innovation, and collaboration converge to shape the future of tourism. The venues spanned the island: SLITHM Jaffna for the Northern Province, SLITHM Kurunegala for the North Western, SLITHM Ratnapura for Sabaragamuwa, SLITHM Bandarawela for Uva, Mindada Hotel Ampara for the Eastern Province, SLITHM Kandy for the Central Province, SLITHM Koggala for the Southern Province, SLITHM Colombo for the Western Province, and SLITHM Anuradhapura for the North Central Province.