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Diesel ditches the runway to present latest collection on models inside transparent Easter eggs
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The Independent
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Read our Privacy noticeDiesel brought the runway to the streets this season, hiding its collection in plain sight at locations throughout Italy's fashion capital on the first day of Milan Fashion Week on Tuesday.
Creative director Glenn Martens created a literal Easter egg hunt, with models standing in big transparent plastic eggs to show off the edgy, youthful brand’s denim-centric distressed and treated looks.
Instead of having a show with guests, anybody could go and see the collection at the same time,’’ Martens said.
The 55 co-ed looks for next spring and summer were hidden at 18 locations throughout the city.
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