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DE
Trump’s unfounded claims heap new stress on household brand name Tylenol
['Associated Press']
San Diego Union-Tribune
“Don’t take Tylenol,” Trump instructed pregnant women around a dozen times during a White House news conference.
But the maker of Tylenol, Kenvue Inc., is refuting Trump’s challenge, and analysts think loyalty to a product that has been on the market since the 1950s may ultimately limit damage.
Aside from Tylenol, the consumer health company makes Band-Aids, Listerine and other household brand names.
Kenvue, which has already struggled this year with disappointing financial results and a CEO switch, has said it faces litigation in federal court over the autism claims.
“I think consumer loyalty and brand trust in the consumer health care space is usually stronger compared to some other, traditional (consumer products) categories,” he said.
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'unfounded'
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'trumps'
'trump'
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