The expert emphasized that Belarus is also a sought-after destination for tourists from Russia and other countries. To promote travel within Belarus, several events are held annually, including the national tourism competition Discover Belarus, a social advertising competition, the campaign Travel. Get Inspired, a thematic international science conference, marketing research, and other initiatives. Irina Voronovich pointed out that the hospitality industry is undergoing a steady transformation in the world. An obvious trend is the focus on domestic tourism.