From perfectly executed white tees to throw-everything-in sling bags (Uniqlo’s ubiquitous bag was declared Lyst’s hottest product back in 2023), the brand repped functional fashion long before gorpcore was part of the cultural conversation. Not forgetting lust-worthy designer collabs with the likes of JW Anderson, where shoppers can get a piece of Dior’s creative directors designs, at a high-street friendly price point. This year alone, the brand has brought us a variety of wardrobe heroes – first there was the ultimate one-and-done tracksuit, then the viral windbreaker (which has become a regular outerwear fixture at Vogue HQ), and the perfect pair of baggy jeans that will put your other true blues to shame.