Read our Privacy noticeTariffs and years of teetering mall traffic have roiled much of the toy industry. “The mall may not be a destination, but Build-A-Bear often is — because it’s often a planned trip," Saunders said. While the retailer offers some ready-made toys and toy clothing, "what Build-A-Bear generally buys is materials,” Saunders noted. Still, Saunders notes that everyone is going to be affected by tariffs and Build-A-Bear isn't an exception. Barring any significant changes, Todorovic said in August's earnings call that tariffs are anticipated to cost Build-A-Bear under $11 million for the 2025 fiscal year.