Sporting codes made available to stream for free for the first time helped drive a 62 per cent increase in linear viewing on 7plus. Sporting codes made available to stream for free for the first time helped drive a 62 per cent increase in linear viewing on 7plus. Sports including the AFL and the cricket were made available to stream for free for the first time in Australia, bringing new audiences to the platform. In addition to the 62 per cent growth in linear streaming, the platform’s video-on-demand viewing rose 21 per cent. Roberts said that contrary to popular assumptions, those new 7plus audiences were not cannibalising broadcast viewers.