That includes Apple’s $3,500 Vision Pro headset, which has struggled to attract developers and resonate with buyers, according to reports from The Wall Street Journal and Bloomberg. Like Apple’s Vision Pro headset, Samsung’s headset is intended for productivity and entertainment. But what really makes Samsung’s headset stand out is the way it works with Gemini. Virtual reality headsets haven’t taken off because the use case doesn’t justify the price for most people. While $1,800 is far less expensive than the Apple Vision Pro, it’s still a splurge for most households.