We sat down with their data team for a deep-dive into the current state of the secondary watch market, to look at emerging trends, and to put overall brand performances into a long-term perspective. One might start to wonder: Was the dress watch demand an isolated Gen Z phenomenon that didn’t catch on? Overall Secondary Market InsightsThe secondary watch market remains solid and resilient, even as some of the pandemic-era frenzy has cooled. Omega holds the second-highest market share of any brand in the secondary watch market, demonstrating steady growth and enduring demand that has even increased in H1 2025. Future Trends Under Close WatchThe most intriguing development was the impact Gen Z is having on the dress watch category.