Messages include “AI is burning the planet down around you,” and, “AI wouldn’t care if you lived or died.”Schiffman’s splashy ads are touting a product aimed at tackling the epidemic of human loneliness. In it, a young woman takes a solo hike and shares a joke with her AI pendant about enjoying the outdoors. A young man loses a video game with his actual, human friend and his AI pendant responds by trash-talking — “you’re getting thrashed, it’s embarrassing!” Even the ad’s music is unsettlingly dystopian. '”Not only will AI “friends” drive people further apart, but could seriously prey on people with mental health concerns. And constantly running AI computer models has a huge climate impact, as the massive servers require constant cooling.