The Canterbury Bulldogs have come out swinging to defend their change of logo for 2026 after widespread fan criticism. The logo, which is the first time it has changed since 2010, now features the head of a Bulldog with what the club described as a 'proud and determined look'. Some fans suggested the logo had been AI generated, but CEO Aaron Warburton, speaking on SEN Radio, said the new logo had been two years in the making, and had been with the NRL for 18 months. “It didn't embroid well, it didn't rank well digitally, so we knew we wanted to change our logo, particularly as we head into what is our penultimate decade heading towards 100 (years). “We didn't want to do it in halves; we didn't want to change it (now) and then have to change it again in four years.