The consultants, from the Bournemouth-based agency, participated in the company's first group trip to the country from Thursday, October 9 to Saturday, October 18. The journey was part of the Elite Experience programme that combined business development training with cultural immersion. The ten-day experience, hosted by InsideJapan, included travel across Tokyo and Kyoto, bullet train journeys, a Yakatabune dinner river cruise and private Taiko drumming lessons. "By combining hands-on cultural experiences with intensive business training, we've equipped 30 consultants with the authentic knowledge and commercial skills they need to become go-to Japan specialists." Consultant Lori-Ann Fuller said the experience was "nothing short of extraordinary" providing her with "invaluable insights" that reshaped her business approach.