Bournemouth West MP Jessica Toale has lent her support to the 'Check In, Chill Out' initiative, which celebrates the area's attractions and encourages visitors. The campaign, launched by the BH Area Hospitality Association, has garnered support from hoteliers, the hospitality industry, local businesses and residents. Rosie Radwell, chair of the association, said: "The national media has really hijacked the situation this summer, with relentless negative coverage. The initiative aims to highlight the positives of the Bournemouth, Christchurch, and Poole areas, including awards, a successful summer season and ongoing investment. Ms Toale, who has been promoting the town through her own channels, said: "Yes, we have challenges as a town, where doesn't?