Bellway has launched its 'Countdown to Christmas' initiative, helping buyers at selected homes in St Mary's Hill, Corallian Heights and St Mary's View. Incentives worth up to £22,500 are also on offer at Kingsmere Park, West Parley. The offer is valid on select plots until the end of October, with buyers able to choose how to utilise the incentive. Graeme Cole, sales director for Bellway Wessex, said: "Our Countdown to Christmas initiative will make it more affordable for homebuyers in Dorset to make their move. Natalie Goodall and Will Coan, who moved into their Bellway home at Kingsmere Park after a similar offer, said: "If it hadn't been for this helping hand, I don't think we could have bought the house.