While drums, thighs, wings and a few other cuts are important in their own right, the U.S. turkey industry's fortunes rest primarily on the performance of just two categories: whole turkeys and breast meat. Just 10.8 pounds (boneless weight) of turkey were available per person in the U.S. last year, marking the smallest annual supply per capita since 1986. It is difficult interpreting the aforementioned price levels under those circumstances as anything other than a collapse in demand for turkey. Extremely lackluster demand persisted in the whole turkey and breast meat categories for a few months into 2025, but there has been a decidedly positive shift more recently. At the rate tom breast meat is climbing, knowing that seasonal forces and the supply-side trajectory remain bullish, that market should have no trouble clearing the US$7 mark long before Thanksgiving arrives.