For reference, the average depreciation for all vehicles included in the study was 15 percent, or about $6096 under the average MSRP. “Yellow is among the least popular car colors with the lowest vehicle share and is commonly a color for sports cars and other low-volume vehicles that hold their value relatively well,” iSeeCars executive analyst Karl Brauer explained. Similar conclusions can be made about the two colors with the best resale value after yellow: orange, with a 10.7 percent average depreciation, and purple, at 13.9 percent.