The next Gerber Spokesbaby must be somewhere between one day and 4 years old and “have a playful smile that can light up any room.” In order to apply, you have to submit a photo and video (20 seconds or less) of your child that you took yourself and didn’t edit or filter at all. Over the course of a year, they’ll be expected to complete a handful of media interviews and other appearances; as well as partake in the creation of content that will get shared across Gerber’s social media channels.