Read as ‘lijeu sijeol’ in Korean, football fans began using the expression in online communities at around the time Korean player Park Ji-sung played in the English premier league and helped draw thousands of Korean fans to the game. When in 2005 Park joined Manchester United, Korean fans became aware of other players at the club - amongst them former Leeds United player Smith. During his Leeds era, Smith had proved a fantastic asset to the club but his controversial move to Manchester United both infuriated Leeds United fans and proved ill-fated, mainly due to injuries. “There is this common Korean phrase, Leeds era or Leeds period, which Koreans say every day in their daily lives,” says Sean. “It originated from Leeds United around 20 years ago when Park Ji-sung moved to United and a lot of Koreans started watching the Premier League.