Not all that long ago, Margate’s status as a glorious British seaside town had taken quite a tumble – so much so that retail expert Mary Portas got involved in a televised campaign to revive the tumbleweed-worthy high street. Unless the mercury’s soaring sky-high on a glorious midsummer’s day and you’ve little intention of doing anything but securing a spot on Main Sands, hop off the train and make a beeline for the Old Town. So notorious are Peter’s boxes of battered cod and perfectly crispy chips that London’s Fortnum & Mason got involved in a partnership in summer 2025, stocking their special sauce and sparkling teas in-store alongside a collaborative menu.