Every so often I have the chance to catch up with Gordon Crovitz and Steve Brill, the founders of NewsGuard. According to Brill, healthcare makes up 931 of the 3,254 provably false claims in NewsGuard’s false claims data base – nearly 30 percent. In one word, Brill told me, money. Hucksters and charlatans have a well-worn playbook leveraging bullshit claims on social media to sell supplements, therapeutics, and services that fail to meet traditional standards of rigorous scientific evidence. The rise of AI, Brill told me, is only exacerbating the problem.