Industry analyst Mary Meeker has an answer: AI adoption, she asserts, represents the fastest change in consumer behavior in the history of digital technology. The company understands that consumers are finding AI chatbots a superior search experience. That leaves a major question unanswered: If search as we knew it is going away, what will replace search marketing as we knew it? Regardless of nomenclature, the goal is the same: a set of best practices that position a product, service or brand to succeed in the brave new world of AI chatbots. AI chatbots are the ultimate black boxes – even the companies that run them have no idea how the technology chooses its answers.