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The Labubu Craze: How A Mischievous Toy Captured Hearts Around The World
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DOGOnews
Labubu plushies have taken the world by storm (Credit: S. Dolasia/ DOGOnews)In the world of designer toys, few characters have taken off as quickly as Labubu.
In 2019, Lung brought Labubu to life as a limited-edition, handmade figure.
Even celebrities like pop star Rihanna and tennis phenom Naomi Osaka joined in the fun.
Labubu toys retail for about $28 but often resell for $200 or more.
Not surprisingly, Labubu is now Pop Mart’s top-selling toy In 2024, it generated over $420 million in sales.
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