For drier skin types, Tamara Delbridge, a makeup artist based in Jersey City, New Jersey, recommends prepping with an emollient eye serum infused with lipid-restoring ingredients, such as antioxidants and hyaluronic acid (like the EltaMD Renew Eye Gel), to hydrate the delicate skin around the eyes and on the lids. If you have oily skin, she suggests a sebum-balancing eye serum (perhaps the Paula's Choice Resist Eye Gel) that can help absorb excess oil, paired with a silicone-based eye primer (try the Urban Decay Eyeshadow Primer Potion) that helps prevent the migration of eye shadow. For starters, use an eye cream or eye serum to ensure the skin around your eyes is clean and adequately hydrated.