As political climates shift and trade policies disrupt global travel patterns, Destinations International (DI), the world’s leading association for destination organizations, arrives at IMEX Frankfurt to spotlight the powerful economic and societal impact of the meeting and events industry. To help destinations respond to rising reputational challenges, DI recently shared findings from its groundbreaking Destination Reputation Study, conducted in partnership with Future Partners and supported by the Destinations International Foundation. Destinations International is the world’s largest and most respected resource for destination organizations, convention and visitors bureaus (CVBs) and tourism boards.