Africa Tourism Board is also welcoming tourism leaders from around Africa and the rest of the world with open arms to bring leadership, innovation and investment opportunities. In partnership with private and public sector members, African Tourism Board (ATB) enhances the sustainable growth, value, and quality of travel and tourism to-from-and-within Africa. ATB is in the process to announce an initial board of African Tourism Leaders and is in the process to integrate ongoing activities by other African Tourism partners under one roof.