TV may not be the omnipresent force that it was before the rise of the internet, but it is still the most important medium in American politics. Elaine Godfrey: Trump’s TV obsession is a firstThe future of political advertising likely belongs to TV, too. “Campaigns are questioning the value of social media ads” for several reasons, he told me. Instead of being rendered obsolete by social media, TV news has achieved a sort of symbiosis with it, in which television is the dominant species. “It’s not cable TV per se” that matters, Socolow said, but the meme culture that it feeds.