Apple Watch Ultra 2 for $730: The Watch Ultra 2 is still worth considering, just don't pay anywhere near MSRP; otherwise, you may as well buy the new Watch Ultra 3. Samsung's Galaxy Watch Ultra 2025 for $650: The 47-mm Galaxy Watch Ultra is the company's Apple Watch Ultra and Garmin competitor, and it's a solid first entry into the world of pricey, feature-rich, and powerful smartwatches designed for professional athletes. Apple Watches, Google's Pixel Watch, and Samsung's latest Galaxy Watches have a proprietary strap system, but analog watch straps will work for others, making your options nearly endless.