Despite the formal announcement of the ‘AOL Open Mobile Platform’, this isn’t gun-in-the-mouth territory because what the hideous multinational has in fact come up with is more of an open SDK (Software Developers’ Kit) which provides ready access to the tools and source code needed to build and distribute applications across virtually any mobile platform. BREW, Java, Linux, RIM, Symbian, and Windows Mobile will be supported initially by this misleadingly named tool and, in theory, will allow developers to build an application just once then distribute it across a mass of mobile platforms. Of course this being AOL, the SDK will make it possible to neatly integrate AOL products such as AIM, AOL Mail, AOL Video, MapQuest, Userplane, Truveo, Winamp, and more.