These ‘blink and you’ll miss it’ Timex collabs have piqued the interest of some big watch guys, including Will Ferrell. “[Celebs] want to be relatable, but I also think they genuinely like the watch as well," says jewellery and watch writer Vivian Morelli. Another billionaire tech behemoth, and member of the low-key watch gang is Bill Gates, who’s thing for Casio watches is well documented.