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TikTik algorithm to be retrained for US audience in new deal
['Chris Price']
Tech Digest
ShareIn a landmark deal to secure its US future, TikTok’s powerful recommendation algorithm will be licensed to a new American-led joint venture and “retrained from the ground up” using only US user data.
The agreement aims to address long-standing national security concerns that the app could be used by Beijing to influence content and access user data.
Tech giant Oracle, which already stores US user data under an existing arrangement called “Project Texas,” will play a central role.
Analyst Jasmine Enberg of eMarketer warned that material changes to the algorithm could degrade the app’s value for users and creators.
The new joint venture, which will be seeking “patriotic investors,” is expected to be worth billions of dollars and will have a board dominated by American directors.
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