Now, Mills, who heads up 3D tech at the production firm, has aired his beliefs that ‘television 3D at home is slightly disabling as a technology.’ “The cost of making a 3D production is higher than making a 2D production, and that’s a disincentive for people making a television program,” the CTO explained. “If the picture quality is good, if the film is well made, and if it’s made in 3D, then everyone will be happy,” he told us, adding “If it’s lousy 3D, a lousy film won’t rescue it.”