Q&A: Recurly’s Sarah McCredie Talks Community-Building for Streaming Subscriber Retention and Churn ReductionChurn is a fact of life in today’s crowded and ultra-competitive streaming landscape. Finally, we’ll delve into how subscription streaming platforms can leverage community-building most effectively to create more meaningful and lasting relationships with their audiences. Sarah McCredie: Successful streaming platforms know that community goes beyond delivering content—it’s about creating opportunities for fans to connect, participate, and feel recognized. Beyond content, platforms can use gamification by offering watch parties or rewarding users with badges for participating in the community. For example, some platforms offer a variety of ways to subscribe, including partnerships with other brands, giving subscribers more choice.