AI and Adtech in OperationI've moderated several panels recently where we’ve discussed AI in advertising, but some conversations have seemed more theoretical than operational. “That’s an area where we’ve employed AI to do automatic content review of ads and provide tools to sellers,” he explains. Ad Quality sees an ad come through, evaluates the content in that ad, classifies it, and applies categories to the business and other elements. Ad quality, Edwards says, can answer classification questions like, “’Is this an alcohol ad or a political ad? And that, in brief, is some of what Magnite is doing to work with AI tools which will change how advertising is planned, bought.