Streams that Sell: Strategies for Shoppable Sports StreamsFans have always spent money around sport. That shift from passive to interactive is what makes streams powerful and what makes them hard to perfect. Invisible TechMaking a stream shoppable is not as simple as sticking a button on screen. Shoppable streams do not have to be one size fits all. Shoppable streams can extend to ticket upgrades, travel packages, exclusive content passes, even memberships, or loyalty schemes.