SM 2025 Sneak Preview: Monetizing Niche Audiences: Strategies for Targeted GrowthOn Tuesday, October 7, Terrence Thames, Owner & Creative Director, Cocoa Creative Agency, and Assistant Professor, Iowa State University will moderate the Streaming Media 2025 panel “Monetizing Niche Audiences: Strategies for Targeted Growth.” There are riches in the niches, as more than one independent FAST channel maverick has declared from the Streaming Media stage. Confirmed panelists include:Register for Streaming Media 2025 with the code SNK40 and save 40%! “For this panel, I’ll be focusing on how niche channels can effectively balance monetization with authenticity to maintain trust and connection with their audiences,” Thames previews. “I’ll also discuss strategies for standing out in the crowded FAST ecosystem, sharing insights on how targeted growth and sustainable practices can help niche channels cut through the noise. “Too many brands try to be everything to everyone—but niche audiences aren’t fragments of the mainstream; they’re vibrant ecosystems with their own culture, values, and opportunities.