The Next Evolution in Streaming Depends on DistributionThe proliferation of video streaming platforms in recent years has been a net positive for consumers, providing them with a wealth of content options and frequently, multiple ways to watch the content. None of these streaming platforms are wrong to have unique needs, but this creates a burden on the content owners who must custom-build a video distribution network to support each unique streaming platform’s requirements in order to maximize audience reach. In delivering content to streaming platforms, content owners take on the constant work of managing these disparate connections, which diverts valuable time and resources away from core business goals, such as audience growth and content innovation. The current approach also puts immense pressure on a content owner's ability to maintain a consistent brand experience. In this new simplified future, content owners will no longer need to manage dozens of individual connections and feeds to streaming platforms.