Luke Bryan’s Crash My Playa Festival will return for an 11th year in Mexico. In a video posted to social media, Bryan announced the 2026 dates: “It’s that time of year! We’re heading back to Mexico for the 11th Crash My Playa." The festival will take place at the five-star Moon Palace Cancún, billed as a "luxury music getaway with poolside sets, oceanfront concerts, and late-night after-parties." The festival is all-inclusive experience, with food and drinks included in the price of the package.