While it is impossible to set the record straight with every naysayer, you can use media monitoring tools and software to watch how the original story spreads and find sites where people are discussing the issue. Many businesses have a crisis communication plan that sets out what is to be done in these situations, so ensure that your organization is deploying all necessary crisis communication actions and that your relevant teams (human resources, PR) are standing ready to help deal with the situation. Don’t be the person who is the last to find out that a fake news crisis has hit your organization.