In 2012, Kraft separated its North American grocery business from its booming global snacks business. The snacks company became Mondelez, while Kraft merged with Heinz in 2015. The breakup-merger cycle isn’t limited to consumer packaged goods. The speed of the breakup-merger cycle also isn’t surprising, she said, because research shows that it takes an average of seven years for companies to divest a failed acquisition. The acquisition helps Ferrero, maker of globally popular Nutella spread, gain even wider access to U.S. consumers.