He offers practical advice for entrepreneurs looking to bring a hardware product to market without in-house manufacturing or venture capital. That’s why a new hardware project from Eastern Europe gaining global traction is a notable event. “If you’re working on a hardware product, tie it to an emotional benefit. Keep It Flexible — and Focus on Solving a Real ProblemGodionenko’s case is a rare example of how a key co-creator without manufacturing capabilities or VC backing brought a physical product from prototype to international sales. That’s the mindset I’d recommend to any founder working on a physical product today.”Have you read?