Rituals Cosmetics UK & IE is set to bring an immersive experience to London’s Covent Garden with its two-day pop-up, designed to offer visitors the chance to experience the beauty of Sakura blossom and celebrate new beginnings. There will also be opportunities to win branded products with a ‘spin to win wheel’, including the chance to win a beautifully scented bath, body, home, or gift set prize from The Ritual of Sakura Collection. Jenny Hernon, Senior Art Director at Backlash, said, “Everyone knows the Rituals stores for their physical Cherry Blossom Trees, so we wanted to bring this key feature to life in a new digital format with an augmented reality blossom experience to celebrate the Ritual of Sakura range.