A new analysis of binge-watching TV by University of Georgia scientists has revealed some potential benefits to the behavior, including allowing viewers to build “mental worlds” where the stories and characters continue beyond the original narrative. The researchers found that this ongoing mental engagement with fictional stories after binge-watching TV may improve memory and help watchers manage emotions during times of stress. A similar benefit was found for binge book reading, although to a lesser extent. Further analysis of the questionnaires revealed that the longer durations associated with binge-watching TV or binge-reading made the stories “more memorable,” thereby increasing the chances of later RII. The study “Watching one more episode and reading one more chapter: What entertainment contexts lead to retrospective imaginative involvement?” was published in Acta Psychologica.