Researchers at the University of Waterloo have developed an AI-based method to make complex tracking data more accessible to scientists, teams, and fans. The team utilized Google Research Football, a platform that enables AI systems to play simulated soccer matches. Without advanced tracking systems, it has been hard to capture and study the complexity of these movements. Austin Burgess is a writer and researcher with a background in sales, marketing, and data analytics. He holds a Master of Business Administration and a Bachelor of Science in Business Administration, along with a certification in Data Analytics.