The economic climate hasn’t exactly been easy for the high street over the last decade – we’ve lost track of the number of brands that have either gone into administration or been acquired – yet & Other Stories has managed to prevail, becoming a go-to for everything from wedding guest dresses and work-ready tailoring to cosy knitwear, and beloved by the public, fashion editors and celebrities alike (the Princess of Wales is known to be a fan). “Scandinavian style is all about those fashion essentials that you can pump up with more stand-out designs,” explains Malin Stone, head of design at & Other Stories.