But Soil Born Farms didn’t originate in the traditional way. No one had used the word “locavore.”The two upstarts called their new enterprise Soil Born Farm, and Franciosa penned a theme song. Mostly plants.” Michael Pollan first offered up this now-famous advice in a 2007 New York Times Magazine essay, the same year little Soil Born Farms planted its first seeds at American River Ranch. It’s quietly timeless and innovative, a description that could apply to Soil Born Farms in general. Meanwhile, Soil Born Farms carries on, season after season, at the speed of life.