A fresh take on Pilates has swept through the Southeast, drawing thousands of men to mats since early 2025. The "Bro-lates" classes, started by Tampa's Jodi Campbell, now pack studios in four major cities. Monte Lewis, who teamed up with Campbell at the start, watches attendance tick up month after month. Her pop-up fitness events light up Tampa's scene, each with its own special kick. "It's really, really cool just to watch the growth and watch people actually show up for themselves," Campbell said.